Sooner or later you’re going to write a business proposal, either because someone asked for it, or because you want to make a persuasive case that leads to a sale. Where do you start? How to write a business proposal? How to send the offer and manage the process? What are the rules? Since one of the goals of a business proposal is to persuade a potential customer to do business with you, it is important that you answer all questions.
Not only are you trying to present your business to potential customers and talk it up, but you are also trying to make a lasting impression on your prospect. So you want to ensure the proposal does its job- acting as a formal and efficient selling tool.
What is a Proposal?
A business proposal is a document sent to a prospective client, outlining the products or services you’re offering and explaining why you’re the best. At the bare minimum, its primary objective is to provide a compelling solution to a problem faced by a client.
You’ll know that a proposal is successful when it results in a contract that you want to make sure it is properly signed. But because there is usually a significant distinction between a proposal and a contract, your proposal should be in a question and answer format.
Tips to learn how to write a business proposal
A good business proposal offers the best solution to the challenges that your customers face. This part is paramount because you cannot expect to seal a deal if you don’t know what the client’s problems are. Most customers will decide whether they are going to read the rest of the proposal at the beginning. So take this opportunity to show your client that you fully understand their needs and are aware of the issue they want to solve.
When you are learning how to write a business proposal, it is important to leave your client with a testimonial from a customer who has had a favourable outcome with your solution. The good thing about testimonials is that they have the power to influence even the most hesitant customers. Let’s call them the trust signals of a proposal. With a testimonial, you have the chance to make a strong final impression on the customer. Not only will it double your chances of closing, but you will engage your potential client. As a result, they will likely give you a call. But how to make sure you transition from a proposal in a successful deal?
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Cost is a fundamental component of your business proposal. How you outline this part depends entirely on what solutions you’re offering. An itemized fee summary may be sufficient if the solution proposed will serve for a short period; otherwise, a fee schedule for periodic milestones may be appropriate if the solution will serve an extended period. If there are any legal/contractual issues, such as licensing or permits, include this information here.
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